Privacy Policy

This privacy notice provides you with details of how we collect and process your personal data through your use of our site https://westmidlandsfurniture.co.uk/.

By providing us with your data, you warrant to us that you are over 13 years of age.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting https://westmidlandsfurniture.co.uk/ you are accepting and consenting to the practices described in this policy.

1. Our Details

Grace Lawless is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice), as per the purpose of the Data Protection Act 1998.

Our full details are:

Full name of legal entity: Grace Lawless

Email address: info@westmidlandsfurniture.co.uk

2. Your Data:

We take your privacy seriously, and will only use your personal information for the following reasons:

1. Legal purposes, as we have to provide evidence of income for tax purposes.
2. The monitoring and improving our website and services.
3. The performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Your personal information will not be shared with third parties for marketing purposes without your explicit consent.

3. Information collected 

We process the following categories of your data:

3.1  Usage Data – We may process data about your use of our website and services. The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. This data is collected by Google Analytics and we may use this to analyse the use of the website and services.

3.2 Customer Profile Data – We may process your customer profile data, including your name, business name, address, telephone number, email address and website login details, which you provide in order for the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

3.3 Transaction Data –  We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website. The information in this data may include your contact details, your card details and the transaction details. This may be required to supply the purchased goods and services and for keeping a record of those transaction for legal and accounting purposes.

3.4 Customer Interest Data – We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters.

4. Disclosure of your Data

We may disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of conditions of supply and other agreements; or to protect the rights, property, or safety of West Midlands Furniture, our customers, or others. We may disclose data to our suppliers or subcontractors as reasonably necessary for the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

If you choose to make a purchase from us using a loan, we will share your information with our lending partner Buyline Ltd. We will only do this with your consent. For information about how Buyline process your information please visit: https://buyline.co.uk/privacy/

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

5. International Transfers of your data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

6. Your rights

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us att info@westmidlandsfurniture.co.uk

You have the right to ask me not to process your personal data for marketing purposes.  You can exercise your right to prevent such processing by following the opt-out links on any marketing message sent to you or by contacting me at any time.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

7. Cookies

Information about our use of cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. [By continuing to browse the site, you are agreeing to our use of cookies.]

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however will likely limit the functionality of ours and a large proportion of the world’s websites, as cookies are a standard part of most modern websites

Except for essential cookies, all cookies will expire after 24 months.

8. Changes to our privacy policy

This policy was last updated on 15th May 2024. Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

9. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@westmidlandsfurniture.co.uk.